Abu Dhabi, UAE – June 11, 2025 – Royal Development Holding, a boutique real estate developer under the Emirates Stallions Group (ESG), has officially unveiled its inaugural project: a monumental AED 1.6 billion (USD 440 million) branded residence development on Al Reem Island. This landmark venture is being realized in collaboration with renowned UAE-based developer SAAS Properties and will proudly join Marriott International’s highly esteemed Autograph Collection.
Why This Launch Matters to Abu Dhabi’s Real Estate Landscape
- Strategic Alignment with Marriott’s Luxury Portfolio
This project marks the debut of the Autograph Collection Residences in Abu Dhabi—a branded-living concept defined by one-of-a-kind architecture, bespoke interiors, and high-end hospitality services. Marriott’s Autograph Collection, known globally for its curated hotel and residential experiences, emphasizes thoughtful design and authentic living—qualities reinforced by COO Sandeep Walia:
“…this property is no exception. With a unique spirit, it is reflective of the original, careful craftsmanship…”
- Royal Development Holding’s Market Entry
As a subsidiary of Emirates Stallions Group (ADX: ESG), Royal Development Holding brings boutique agility to the region’s real estate sector. Their inaugural Al Reem Island project underscores their commitment to “innovation, creativity, and craftsmanship,” according to General Manager Tariq Nazzal, who called it “the beginning of a series of luxury developments.”
- SAAS Properties Strengthens Its Local Position
SAAS Properties, celebrated for high-end developments across Abu Dhabi, especially on Al Reem Island, is partnering on its second project with Marriott. CEO Ahmed Al Qassimi stated they are eager to “enrich the Capital’s evolving skyline” via “design excellence and purposeful living.”
- Al Reem Island: The Ideal Waterfront Hub
Al Reem Island has rapidly evolved into a thriving waterfront destination—just minutes from downtown Abu Dhabi. The area’s appeal is bolstered by proximity to key infrastructure: schools, hospitals, shopping centers, and business districts, all of which support higher property values and rental returns.
Project Overview: What We Know
- Total development value: AED 1.6 billion (USD 440–435 million)
- Developer trio: Royal Development Holding (ESG), SAAS Properties, and Marriott International (Autograph Collection)
- Project type: Branded waterfront residences with hotel-style amenities
- Location: Al Reem Island, Abu Dhabi—an upscale waterfront community
- Note: At this time, detailed information—such as unit count, floor plans, sizes, pricing, and amenity specifics—has not yet been announced.
The Value Proposition: Luxury, Lifestyle & Investment
Luxury Living with Branded Assurance
The Autograph Collection promises a residential experience infused with five-star hospitality—fireplaces, private terraces, wellness facilities, concierge services, and gratitude for local culture and design. While specifics aren’t public yet, expectations are high.
Superior Investment Opportunity
Branded residences in the UAE consistently outpace non-branded peers in return on investment due to:
- Premium market positioning
- Consistent property management
- Higher rental yields and resale value
A recent Reddit analysis of SAAS Properties’ completed developments on Al Reem Island underscores this trend:
“2‑Bed Apartment Avg Price (2025): AED 3.767 M … Rental Yield: 7.7%”
“Price/Sqft … +22.7% appreciation in three years.”
Strong Location, Strong Infrastructure
Al Reem Island’s accessibility—including healthcare, education, retail, and transit—fuels long-term property value. Meanwhile, reforms enabling foreign ownership have unleashed sustained international demand.
Elevating City Skyline & Resident Experience
This collaboration is poised to deepen Abu Dhabi’s transformation into a luxury-tier global city. The development aims to blend opulence with community-driven amenities like landscaped gardens, fitness/wellness centers, smart-home tech, lounges, and secure private parking.
Local Development Momentum
This project speaks volumes about local ambition. ESG’s growth trajectory includes regional expansion, like securing Saudi Arabian property rights—signaling both financial firepower and vision.
Future Vision: Beyond Al Reem
- Royal Development Holding plans to evolve from boutique beginnings to signature developments across the UAE.
- Emirates Stallions Group is enhancing its footprint through both domestic and regional masterplans.
- SAAS Properties continues expanding its branded-residence partnerships with global hospitality brands.
- Marriott International is intensifying its branded-residence strategy across EMEA, anchored by standards of creativity and authenticity.
According to SAAS CEO Al Qassimi, the ensemble of luxury developers aims to “deliver a distinctive lifestyle offering that embodies our signature approach to luxury, design excellence, and purposeful living.”
What’s Next: Key Milestones to Watch
Event | Why It Matters |
Master plan reveal | Provides insights into residence count, tower design, amenities |
Show apartment launch | Showcases design aesthetic, finishes, and lifestyle |
Prices & payment plans | Vital for buyer decisions and investment analysis |
Sales launch date | Marks project’s official launch into market |
Construction timeline | Indicates expected delivery and ROI timeline |
Regulatory approvals | Triggers buyer confidence and trust |
Final Takeaway
Royal Development Holding’s entrance into branded-luxury residences via a marquee AED 1.6 billion waterfront project is a game-changer for Abu Dhabi’s residential sector. With Al Reem Island as its backdrop and partners SAAS Properties and Marriott’s Autograph Collection bringing premium credibility, this development appeals to both lifestyle-seeking end-users and astute investors.
While full details have yet to emerge, the foundational elements—location, branding, partnership legacy, and market timing—suggest strong value potential. Subscribers and interested parties should monitor official announcements for pricing, floor plans, and launch availability.
